A Brief History of Heineken – Company Analysis

A Brief History of Heineken Company Analysis Heineken is one of the global leading brewers. The company is headquartered in Amsterdam, the Netherlands, and spreads its business all over the world. In this report, we have taken a deep look into the Heineken Company. We will generally display the company portfolio, and then followed by the company’s past 5 years performance. Afterwards, the report will focus on Heineken’s international marketing activities with detailed explanations of its international marketing strategies. Ultimately, the report will extend to discuss miscellaneous topics of Heineken Company, and ends up with an exhaustive conclusion. Introduction Heineken is one of the world’s biggest brewers and is committed to remaining strong and independent. The brand is named after the founder’s name – Heineken -can be found all around the world. Heineken has become one of the most valuable international premium beer brand since last century and it is still growing stronger. Heineken is also one of the experts of beer brewing and has built quite a number of specialty beers around the globe. In addition to the Heineken brand, there are more than 170 specialty beers which meet a variety of consumers’ needs from every corner of the world. The famous brands include AmstelÂÂ ®, Europe’s third-largest selling beer, CruzcampoÂÂ ®, TigerÂÂ ®, ZywiecÂÂ ®, Birra MorettiÂÂ ®, OchotaÂÂ ®, Murphy’sÂÂ ® and StarÂÂ ®. Heineken has wide international presence through a global network of distributors and breweries. Heineken owns and manages one of the world’s leading portfolios of beer brands and is one of the world’s leading brewers in terms of sales volume and profitability. History The Heineken story began more than 140 years ago in 1864 when Gerard Adriaan Heineken acquired a small brewery in the heart of Amsterdam. Since then, four generations of the Heineken family have expanded the Heineken brand and the Company throughout Europe and the rest of the world. Employees In 2007, the average number of employees employed was 54,004 170 brands Heineken’s leading brand portfolio includes more than 170 international premium, regional, local and specialty beers. Our principal brands are HeinekenÂÂ ® and AmstelÂÂ ®. We continually seek to reinforce our brands through innovations in production, marketing and packaging. 139.2 million hl The Heineken brand is available in almost every country on the planet. We own more than 119 breweries in more than 65 countries brewing a Group beer volume of 139.2 million hectolitres. Segments Heineken applies typical Global Area Structure to their organizational strategy. Global area structure is an organizational arrangement in which primary operational responsibility is delegated to area managers, each of whom is responsible for a specific geographic region. (International Business, 5th edition, Rugman & Collinson). Heineken distinguish es the following geographical segments: Western Europe Central and Eastern Europe The Americas Africa and the Middle East Asia Pacific Head Office/eliminations. Segment information is presented only in respect of geographical segments consistent with Heineken’s management and internal reporting structure. Heineken runs its business in five regions, which is in charge of regional presidents. Regional subsidiaries, which remain high responsiveness to the group departments,are responsible for management, risk assessment and operation efficiency. The distribution models of Heineken’s is of a big variety. Goods are delivered in multiple ways in every country, depending on the countries’ conditions, usually direct to the wholesalers or via third parties. Hence, distributions diverse. The various distribution models are taken in charge by regional subsidiaries as well. In such a circumstance, no secondary segment information is in hand.

The Usage of Made In for the Segmented Products Essay

The Usage of Made In for the Segmented Products - Essay Example The command of the market has been linked to the efficiency of the product and the considered aspect of the economy. Such allows for the consideration of advanced technology and improvement in the economics of the cost towards the address of the rivals under practice. The superiority among the rivals allows for the conceptualization of the eventual ability they extend in the considered domination, as well as in the out-positioning of inferior products. The stationing of different arms of production under geographical distinctions allows for the reflection of the challenge they stand to offer with respect to the perspective concept of state recognition. Apparently, goods desire to be recognized alongside the state of origin. However, the inclusion of different states or countries in the process of production only assists in the complication of the entire acknowledgment process. Such allows for the reflection of the immediate challenges that may be related to the shipping of products with a source complication (Scheve, 2002). Various approaches have been considered to be associated with the eventual process of development and allocation of the â€Å"made in† tag. Allowing a state to consider a product to be manufactured in its territory allows for the improvement in its global perception of technology. However, the producing authority may not have had a comprehensive manner upon which the process of filing of the respective descriptions of rights and protocols are advised. Instead, there exists a line of acknowledgment with respect to the role plaid by the involved country (Tanzi, 2002)

Law Enforcement Paper Essay Example | Topics and Well Written Essays - 750 words

Law Enforcement Paper - Essay Example Policing in the United States dates back to the pre-colonial period, an era characterized by high level of immigration from European countries into the country. Immigrants from Britain formed a significant proportion of the foreigners and the United States later became a British colony. This colonial relationship played a major role in the development of the current modern policing and common law in the United States. According to Uchida (2004), the modern features that define American internal security such as community policing, crime prevention and hierarchical police command originate from British law enforcement agencies. As early as 900 AD, Uchida (2004) notes that law enforcement in United States was the responsibility of every citizen. Individuals used state authorized powers to uphold order in the society, a type of policing which Walker (1977, p48). refers as â€Å"kin police†. Because there was no police, individual persons were responsible for security of their rel atives. This type of security later developed into a formalized communal policing that was adapted from 1066 to 13th century. The defining characteristic of policing during the period was a community-based model called frankpledge (Uchida, 2004). This model comprised of small groups, each made of nine boys above the age of twelve years. These groups were called â€Å"tythings† and members came from the same neighborhood Uchida (2004 p23). Each member was sworn to uphold security by protecting fellow citizen, apprehending criminals and taking them to court of law (Uchida, 2004). This form of security organization was compulsory in nature and was enforced by the state although the members were compensated for their work. During this period, United States was under the rule of English Monarchy and absolute loyalty was necessary. A constable who was appointed by the local nobleman commanded a group of ten tythings (Uchida, 2004). Therefore, the constable was the first police offi cer with official security responsibilities beyond helping his neighbor. The tythings were grouped into larger units of hundreds, which were then collaborated into larger units, called â€Å"shires† (Uchida, 2004, p25). The head of each shire was called â€Å"sheriff†, an appointee of the king. This form of security system disintegrated in the 13th century as result of insufficient supervision from the king (Uchida, 2004, p28). The parish constable structure took over and adapted the same system, although it gave the constable more powers than in the preceding system. The constable commanded a group of watchmen who guarded entry points and gates of towns at night. This form of English security arrangement continued in the 17th and 18th centuries (Walker, 1977). The sheriff, constable and the watch formed the core hierarchical system of police system in the United States. The sheriff headed the police operations in a county and the governor appointed him. The role of sh eriff included collecting taxes, arresting criminals serving subpoenas in addition to making court appearances. In big tows and cities, the night watch reported fires, detained and arrested suspected criminals, raised the alarm, maintained street lighting in addition to walking around in the towns to ensure security. Constables were responsible for taking criminals to court, removing health hazards in the towns and ensuring that witnesses appeared in courts (Walker, 1977).